Neighbourhood Tree Park.
A luxury villa launch in North Bengaluru. We built the corporate and project brand across web, mobile and film, designed a digital experience for the marketing office, and ran performance marketing to generate leads - as one accountable team.
Multiple disciplines.
One accountable team.
Neighbourhood Estates needed corporate and project branding across web, mobile and film, a digital experience for their marketing office, and performance marketing to generate leads - without piecing it together across three different vendors. Edge was the real estate marketing agency they chose for this luxury villas launch in North Bengaluru.
We delivered all three under one consistent brand voice and a single point of contact, so the film, the marketing office, and the ads all said the same thing about the project.
The challenge
Three disciplines, one message to keep straight.
Corporate and project branding, an on-site digital experience, and performance marketing usually sit with three different vendors - and the brand tends to drift a little by the time it reaches a buyer.
Neighbourhood Estates needed all three to say the same thing, with one team accountable for all of it.
The approach
One team, one brand, every touchpoint.
We built the corporate and project brand across web, mobile and film, then carried that same brand into a digital experience at the marketing office - including a digital twin buyers can walk through and query on their own.
Performance marketing ran on the same messaging, so leads arrived already understanding the project - because the story was consistent everywhere they encountered it.
The project
Neighbourhood Tree Park, by the numbers.
8.85 acres
Of intentional, planned space - density kept low by design, not maximised for unit count.
99 families
A deliberately small community, with 11.5 villas per acre.
20+ amenities
Across a 14,000 sft clubhouse - clubhouse plus G + 3.
77% open area
Green, landscaped and walkable across the development.
Private garden
For every villa - outdoor space built into each home.
One accountable team
Brand, marketing-office experience and performance marketing, delivered under a single point of contact.
What we did
Every deliverable, one team.
One identity, carried from the logo to the letterhead to the merch a buyer walks away with.
The same story, run across paid, print and on-ground.
The marketing office, built to let buyers walk the project before it exists.
Need one team for
brand, experience and marketing?
Tell us about the site, the segment, and the steel that's going up. We'll come back in 48 hours with a way in.
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